MMLM is an innovative Web3 project that combines the best elements in both the traditional Multi-Level Marketing (MLM) model and blockchain technology to introduce a groundbreaking DeFi ecosystem that solves the current problems of DeFi 2.0.
What is Multi-Level Marketing?
Multi-level marketing (MLM), also known as network marketing, is a business model in which a company sells products or services through a network of independent distributors or representatives. These distributors not only earn commissions on their direct sales but also on the sales made by the distributors they recruit into the network. This creates multiple levels or tiers of distributors, each earning a portion of the sales made within their downline. Distributors are encouraged to recruit more people into the network, and they usually earn bonuses or commissions based on the sales generated by their recruits and the recruits of those recruits, and so on. This model offers several advantages, including rapid access to a large user base within a short time frame, and unlimited earning potential with low initial investment.
MMLM - Advancing the MLM Model for Web3
The MMLM (Mega Multi-Level Marketing) model represents an advanced adaptation of traditional MLM tailored specifically for Web3 businesses, addressing the inherent challenges of Defi 2.0.
In Defi 2.0, users tend to prioritize liquidity mining (a.k.a. farming) and staking activities to maximize their yield and profit from selling. This approach encourages token inflation and subsequent dumping of the token, thus hindering the long-term growth and sustainability of DeFi 2.0 projects. Furthermore, the real yield generated from those Defi 2.0 protocols mostly comes from on-chain activities of crypto users, not from actual sales outside the blockchain space. This won't lead to mass adoption and is far from the mission to remove the gap between web2 and web3.
MMLM redefines the above approach by harnessing the principles of traditional MLM and integrating them into DeFi. In this new framework, the advantages of MLM are fully utilized to cultivate a more vibrant and sustainable Defi ecosystem. Participants are empowered to actively contribute to the growth and success of MMLM.
This model is expected to create an environment where engagement and participation are recognized and incentivized, fostering a more robust and prosperous ecosystem for all involved.
With the introduction of the MMLM model, referred to as "Defi 3.0", our aim is to solve the challenges currently plaguing DeFi 2.0:
Prevent token dumping through the implementation of a vesting mechanism.
Vested tokens can be used as collateral to borrow other crypto assets to maximize capital efficiency.
Vested tokens also can be used to create sustainable economics in P2E games without inflating tokens.
Generate real yield from actual sales and usage of products in the ecosystem.
Facilitate rapid mass adoption with the MMLM affiliate program, enabling everyone, from students to housewives, to earn extra income by promoting MMLM.
Referral rewards are earned in ETH to further counteract token inflation.
Notable features include:
Operational and reward transparency: Leveraging blockchain technology, MMLM ensures transparency in operations and rewards. While users can remain anonymous, their transaction activities are verifiable on the blockchain, promoting trust and accountability.
Built on ZkSync: The MMLM operates on the robust ZkSync blockchain solution, reducing gas costs without compromising security or user control. This creates an efficient and seamless user experience.
Layered reward mechanism: The MMLM implements a layered reward system that benefits all participants, from the most active to more passive members. This ensures fairness yet encourages active engagement throughout the network.
Super deflation mechanism: To combat token inflation, MMLM incorporates a super deflation mechanism. This mechanism safeguards the token's value and contributes to a healthy and sustainable ecosystem.
Innovative affiliate system: Designed for partner entities seeking to integrate the MMLM system into their product sales strategies. This feature serves as a significant advancement to generate revenue (real yield) for the ecosystem that distinguishes our model from illegal pyramid schemes.
Pay for conversion: Our affiliate marketing system operates on a conversion-based payment model, relieving partners of paying extra costs without conversion. By aligning payment with conversions, we ensure a cost-effective approach to maximizing returns.
Through these strategic refinements, MMLM has created a comprehensive framework that combines the best aspects of traditional MLM while actively addressing the risks associated with pyramid-like structures. With MMLM, participants can confidently embrace a new era of multi-level marketing, built on transparency, fairness, and innovation.